naughtone live at the O2

naughtone worked closely with JHP who were appointed by O2 to design a new store concept for the telecoms company. The naughtone Portion sofa was specified for the ‘lounge areas’ to create an environment that seamlessly links the worlds of the contemporary home and future technology; without alienating the everyday customer.
The final retail concept has helped O2 distinguish itself from its competitors by providing a comfortable, stylish setting which has helped to demystify the complex technology that it provides. The concept has been met with a great response and is now undergoing its 2nd phase of national deployment, soon to be heading to a high street near you!

naughtone performs at the Royal Albert Hall

The Royal Albert Hall has opened the doors to a new venue, the transformed Elgar Room.

The multi-purpose venue required an interior refurb to match the first-class standards of the building’s more renowned Hall spaces. By day the venue serves as a chic and contemporary restaurant. And by night as an alternative music venue for any occasion.

The unique brief required careful consideration for furniture pieces that offer high quality British style yet are compact and easy to remove when required. naughtone’s Gloria chair was handpicked due to its elegant frame and bold, colourful upholstery options. The final result is a family of furniture pieces that provide striking splashes of colour and sophistication to contrast with the Hall’s neutral décor.

“The stylish and contemporary design of the Gloria chair is a perfect compliment to the Elgar Room, with the ability to stack providing the flexibility required for the various event layouts,”

Jen Mills, Royal Albert Hall Building Projects Manager

The chairs now sit beneath artworks of previous great artists who have performed at the Hall, including John Lennon, James Brown, Johnny Cash, Luciano Pavarotti, Ray Charles, Jimi Hendrix, Ella Fitzgerald and Frank Sinatra. Special attention was paid to the fabric colours to accentuate the impact of the artworks and increase the overall grandeur of the space which we are proud to support.

FX Award for Best Public Sector

naughtone would like to congratulate Hampshire County Council for winning the FX Public Sector award. The winning project: Wellstead Primary School features naughtone’s very own trace table collection and radius modular sofa range. The project is situated on the site of an old farm in the heart of a housing development and provides 210 places for primary aged children. Recently praised as a true collaboration and a real understanding of a school through the eyes of a child. Well done!

Bold, New Hotel Interior

Recently naughtone worked in conjunction with architectural interiors specialists Occa design to create a bold new interior for the UK’s newest Express By Holiday Inn.
The Portion sofa was specified due to its distinctive curved back and luxurious button seat detail. Constrained to a predominately monotone pallet, Occa introduced striking acid tone highlights to complement the building’s minimalist architecture.
Fabrics were carefully chosen to accentuate the colour and texture to provide a dramatic atmosphere that is not often found in branded hotels.
The result is a fresh and funky scheme, with stunning interiors that are bold and fresh in design. The project is an excellent example of how versatile the Portion sofa really can be. With subtle dark colours the portion’s shape can add personality to any formal area. For more relaxed areas, bright colours and button detailing can be introduced to create a unique, playful piece which invites you to sit and enjoy its unique, modern British styling.
naughtone works with special customers with discerning taste. This is one reason for us seeing so many fantastic fabric specifications for our upholstered products. The pictured result is what appears to be meticulous bespoke upholstery, but the reality is that this is a standard product from naughtone and it only takes a little imagination to create your personal gem.

UK’s leading low carbon development

naughtone, has teamed up with the UK’s leading low carbon residential development, Greenhouse in Leeds, to design the ultimate green living experience. Greenhouse, which was recently named as the country’s ‘Green Residential Development of the Year’ at the annual Estates Gazette Green awards, is breaking the boundaries of design and technology to create an environment of sustainable behaviour for its residents. Every element of design and build at Greenhouse has been undertaken to maximise the development’s sustainable potential including furniture packages and kit-out of the newly unveiled show apartments.“We believe that no compromise on design ever has to be made in order to minimize environmental impact. All of our products for Greenhouse have been designed and manufactured within 20 miles of the development. Our Yorkshire manufacturing supports the local economy and reduces manufacturing miles to an absolute minimum. Key materials in the furniture collection include solid hardwood frames which provide high quality construction and are supplied from FSC certified forests. The fabric upholstery is 100% wool, supplied within 10 minutes of the factory and is fully renewable and compostable. The majority of the furniture pack uses components which meet ISO 14001. This is a British standard for identifying and controlling the environmental impact of a company’s activities, products and services.”
When the scheme is completed, the combined unique green technologies means that it will use less energy than it creates. Director of Citu, Chris Thompson, said; “”We have addressed sustainability at every step along the way and the furniture packs are no exception. Naughtone has a superb reputation for their groundbreaking design and commitment to the green agenda and we are delighted to showcase their work at our scheme.”

naughtone raises the bar

The Parlour is a 300-cover bar/restaurant situated within one of London’s largest landmarks, One Canary Wharf. Naughtone worked closely with the designers to utilise a rustic yet modern style. The Parlour consists of a main restaurant complete with long party tables, a cocktail lounge, mezzanine area for private events and 68-cover alfresco area leading onto Canada Square Park.

White Ped tables were carefully chosen for their simple, understated form. This is complimented throughout by the elegant wire framed Reg chair range. Different citrus colours were used to add vibrancy to the interiors and cleverly separate the interior/exterior spaces.The result is stunning, unique interior which performs well as a flagship for the rapidly growing bar franchise.

Executive Reception Area designed to minimise environmental impact.

naughtone worked with a local designer to create a classic executive reception area for their £10 million redevelopment of Toronto Square. The brief demanded a sophisticated space for the building’s main reception gateway by using distinguished and refined furniture pieces.
Toronto square has excellent sustainability credentials which naughtone are proud to support. The building recently received a top rating for its environmental performance. Becoming the first extensive redevelopment/refurbishment project it the city to achieve an ‘excellent’ REEAM rating.
naughtone continues to reduce the environmental impact of our products. Our frames can be supplied with FSC certified hardwoods and carbon neutral fabrics. Our manufacturing efficiencies continue to develop and as with all naughtone pieces, the range is designed and manufactured locally in the UK. This ensures manufacturing miles are kept to an absolute minimum. The Cyde chair was originally designed especially for the BBC who fell in love with the shape of naughtone's portion range but preferred a more formal upright seating position. The resulting Clyde has been a successful choice for unique executive areas ever since.
Clyde compact was used due to its defined and distinctive profile; which is then complimented by the luxurious and comfortable buttoned seat. In this instance Black JMT Leather was used to contrast with the white interior and coffee tables to great effect.
the naughtone team share a passion and expertise for furniture and architectural interiors. It is this enthusiasm that helps us to offer the best possible service to all our friends and clients. If you think we could help with a current project then feel free to ring our helpful team on +44(0)113 242 7403.