naughtone live at the O2

naughtone worked closely with JHP who were appointed by O2 to design a new store concept for the telecoms company. The naughtone Portion sofa was specified for the ‘lounge areas’ to create an environment that seamlessly links the worlds of the contemporary home and future technology; without alienating the everyday customer.
The final retail concept has helped O2 distinguish itself from its competitors by providing a comfortable, stylish setting which has helped to demystify the complex technology that it provides. The concept has been met with a great response and is now undergoing its 2nd phase of national deployment, soon to be heading to a high street near you!